Viral Gelato & Wine Bar with High-Demand Catering Program

A rare opportunity to acquire a highly recognizable gelato and wine bar brand for sale in downtown Toronto. On Third Thought Gelato, located at 6 Markham Street, is an editorial-featured dessert concept with deep roots in Toronto’s food, lifestyle, and design scene. Known for its modern aesthetic and inclusive, allergen-conscious approach, the brand has built a loyal following and strong brand equity that extends well beyond its physical location.

Renowned for its plant-based, allergen-friendly gelato, the business has been consistently featured by major local food and lifestyle publications and praised for its quality, creativity, and thoughtful positioning. The concept’s dual identity as a gelato and wine bar elevates it beyond a traditional dessert shop, blending indulgence with sophistication and appealing to a broad, urban customer base.

In addition to the storefront operation, On Third Thought Gelato has demonstrated proven success in catering, off-site activations, and mobile gelato service. The brand regularly services weddings, corporate events, private functions, and large-scale festivals. Its mobile gelato program has been a strong revenue driver and brand-building tool, allowing the business to scale visibility while maintaining premium margins.

The brand has also established a strong track record of collaborations with national and international lifestyle, fashion, and beauty brands, including experiential pop-ups, limited-edition flavour launches, and cross-promotional campaigns. Seasonal flavour drops, curated pop-ups, and ongoing partnerships keep the concept relevant, socially shareable, and top-of-mind, driving repeat customers and organic marketing momentum.

With its strong editorial presence, established catering and mobile revenue streams, and proven brand collaboration history, this is an ideal acquisition for an operator, investor, or hospitality group seeking a turnkey food and beverage brand with built-in demand and significant expansion potential. This opportunity offers ownership of not just a location, but a scalable Toronto dessert brand with story, visibility, and upside. Sellers are willing to train and/or partner to support a smooth transition